100+ Professional Social Media Business Tools for Brands and Marketers


This post is #7 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category. Total items listed: 125. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week!

Social strategists, community managers and content programmers know that social media for business is more than just posting an update or tweeting some news–that’s for consumers. Businesses can harness the true power of social media by analyzing data, optimizing the social graph, leveraging powerful consumer-to-consumer platforms, using social CRM tools, tracking down and engaging influencers and monitoring for actionable intelligence.

Also read: The Top 1oo Twitter Tools of 2012 (Categorized)


Businesses and organizations who are serious about engaging with customers in a meaningful way have to go beyond the basics in social media. That’s why I’ve put together this comprehensive, yet easily scannable, list of social media tools and resources that can be deployed by small business or large enterprises. While there is a lot of crossover  potential for many of these services, I’ve categorized them based on what seemed to be their focus or specialty. To start, I’ve assembled 20 random, must-see social media tools that are cool and didn’t necessarily fit into one of the other categories below. Next you’ll find some excellent marketing, monitoring (intelligence), CRM, and management (SMMP) tools. The post winds down with a list of awesome social media blogs and websites that can help you hone your strategy and keep you up-to-date with the latest news, some top social media agencies and some overflow resources you won’t want to miss. I’m anxious to see your comments with feedback or suggestions.

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25 Random, Must-See Social Media Tools

  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. awe.sm – Analytics for social media.
  3. TweetReach – How far did your tweet travel?
  4. Contaxio – Contact management for your social networks.
  5. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  6. SocialScope – A mobile inbox for your social networks.
  7. NutshellMail – Delivers a social media summary to your email inbox.
  8. Amplicate – Find out what people love and hate on social media.
  9. Bottlenose – A smarter way to surf the stream.
  10. AddShoppers – Reward sharing, measure results, add shoppers.
  11. GroupTweet – Create a more dynamic Twitter account with multiple authors.
  12. HowSociable – Measure your brand magnitude.
  13. North Social – Quickly create and manage Facebook pages.
  14. BrandMyMail – Include live social content in your Gmail emails.
  15. Social Mention – Real-time social media search and analysis.
  16. FeedMagnet – Social curation for websites and events.
  17. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  18. Conversocial – Deliver great customer service in Facebook and Twitter.
  19. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  20. PeopleBrowsr – Social analytics for marketers.
  21. Needium – Social media lead generation.
  22. Crowdspoke – Find relevant content to share with customers, fans.
  23. The Archivist – Save and analyze tweets.
  24. MyLikes – Publishers promote your content through social networks.
  25. Postling – Provides small businesses with social media tools.


  1. Shoutlet – Enterprise social marketing platform.
  2. Unified – The world’s first social operating platform. Enterprise marketing.
  3. Wildfire – Promotion, analytics, monitoring and more.
  4. EngageSciences – The fastest growing European social marketing vendor.
  5. LocalResponse – Helps marketers respond to real-time consumer intent.
  6. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  7. GoChime – Reach the people who are a perfect fit for your products.
  8. Adly – Celebrity endorsements in social media.
  9. Hy.ly – From fans to leads. Facebook presence, contents and more.
  10. SocMetrics – Engage influencers.
  11. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  12. Fanplayr – Social game marketing.
  13. memelabs – Branded Facebook contests and much more.
  14. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  15. Lithium – Social community and marketing solutions.
  16. Syncapse – Social media marketing, measurement and management.
  17. Vitrue – Helps you utilize social communities for business.
  18. Adotomi – Performance marketing for social media.
  19. Zoniz – Full-service social marketing management platform.
  20. Argyle Social – Data-driven social media marketing software.
  21. Buddy Media – Offers a social enterprise marketing suite.
  22. Extole – Consumer-to-consumer social marketing.
  23. BuzzParadise – International network of social media advertising.
  24. Zuberance – Energize your brand advocates.
  25. Involver – A social marketing platform and more.
  26. Silentale – Market and customer insights for Facebook page data.
  27. Awareness, Inc. – Publish, manage, measure, engage.
  28. SocialTwist – Acquire new customers using social referrals.
  29. eCairn – Social media marketing solutions for marketing agencies.

Monitoring and Intelligence

  1. Netvibes – Social media monitoring, analytics and alerts dashboard.
  2. Brandwatch – Social media monitoring tools.
  3. ThinkUp – Free open source social media insights platform.
  4. DataSift – Unlock insights from historical Twitter data.
  5. Odimax – Actionable intelligence for social media marketing.
  6. GlobalWebIndex – Provides data on users of your web presence.
  7. Attentio – See what the world is saying about your brand.
  8. Traackr – Find the influencers who matter to you.
  9. Unmetric – The social benchmarking company.
  10. LiveWorld – Moderation, community programming and actionable insight.
  11. PeerIndex – Understand your influence across social media.
  12. Jive – Social media monitoring and much more.
  13. ethority – Social media intelligence.
  14. CliMet – Maintain your brands reputation on Facebook and Youtube.
  15. YourBuzz – Get the buzz on your business (American Express OPEN).
  16. Eqentia – Enterprise content curation, monitoring and republishing.
  17. Sentiment Metrics – Social media monitoring, measurement, engagement.
  18. MutualMind – Intelligently monitor, analyze and engage.
  19. Appinions – Discover and engage leading influencers on any topic.
  20. Social Fixation – Apps. Automation. Awesomeness.
  21. Digimind – Competitive intelligence and online reputation monitoring.
  22. StepRep – Listen to what people are saying about your brand online.
  23. Trackur – Social media monitoring made easy.
  24. CustomScoop – Online news clipping and social media monitoring.
  25. Beevolve – Comprehensive and affordable social media monitoring.
  26. Visible – Social media monitoring, analytics and engagement.
  27. Sysomos – Social media monitoring tools for business.

Social CRM

  1. Radian6 – Social media monitoring and engagement, social CRM.
  2. Sprout Social – Social media management, Twitter tools, social CRM.
  3. Spredfast – Social CRM and enterprise marketing.
  4. Nimble – Social CRM simplified. Turn communities into customers.
  5. Sprinklr – Social CRM, enterprise social media dashboard.


  1. HootSuite – Dashboard for teams using Twitter, Facebook, LinkedIn.
  2. SocialFlow – Optimized publisher for Facebook and Twitter.
  3. uberVU – The intelligent social media dashboard.
  4. tracx – An end-to-end social media management system.
  5. thismoment – Engage everyone, everywhere, easily.
  6. Hearsay Social – Enterprise social media software.
  7. Sendible – Social media marketing, monitoring and management.
  8. Pluck – Integrated social media solutions from Demand Media.
  9. SocialVolt – Social media management software.
  10. Engage121 – Social media management  that enables customer relationships.

Blogs and Websites

  1. The Future Buzz – Digital marketing and social media blog.
  2. SocialTimes.com – Your social media source.
  3. Social Media Today – News, strategy, tools and techniques.
  4. Mashable – Social media news and tips.
  5. Social Media Explorer – A blog about social media marketing.
  6. Social Fresh – The business of social media.
  7. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  8. Chris Brogan – Learn how human business works beyond social media.
  9. Brian Solis – Defining the convergence of media and influence.
  10. Britopian – Discussing the latest in social business.


  1. Banyan Branch – Social media strategy, engagement, analysis and more.
  2. Converseon – Social strategy and analytics agency.
  3. Splashcube – Social media marketing and training.
  4. Webtrends – Social, mobile and web analytics and tools.
  5. iStrategyLabs – Experimental social media marketing and more.

Other / Miscellaneous

  1. Klout – Measures social media influence.
  2. Yammer – The enterprise social network.
  3. Gigya – Social login, social plugins, analytics, gamifaction and more.
  4. TrustYou – Social media monitoring for the hospitality industry.
  5. Cyfe – All-in-one business dashboard and real-time monitoring.
  6. Janrain – Social login, social profile storage, game mechanics, analytics.
  7. BzzAgent – A word of mouth marketing company.
  8. IZEA – Connects social media publishers with advertisers.
  9. Lotame – Data and audience management platform.
  10. OneDesk – Connect employees, partners and customers.
  11. SocialVibe – Engagement marketing.
  12. TwentyFeet – Social media monitoring and ego-tracking.
  13. Timehop – What were you doing 1 year ago today?
  14. Refollow – Discover, manage and protect your Twitter social circle.

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  1. Hi Chris, Joshua here from PeopleBrowsr. I would like to be the first to thank you for including our company on your list. We are thrilled that you recognize the amazing power of our products. PeopleBrowsr is composed of four parts; Playground, Kred, Enterprise and API. We think of ourselves as an end-to-end social monitoring platform with influence intelligence built in. We would love for all you tech savvy people interested in analytics to visit Peoplebrowsr.com and sign up for our free 14 day trial of Playground. And… don’t forget to check out your Kred score – which is completely free for anyone. Thank you again and we look forward to making new connections!


  2. Thanks so much for including Wildfire so prominently on your list! The screengrab looks fantastic– what a great resource for marketers to bookmark and come back to again and again.

  3. Thanks for including MutualMind here. It would be awesome if you followed up this post with some more details on why certain products stand out from others.

    For example, a key point of differentiation for MutualMind is our ability to monitor as well as manage multiple social channels seamlessly. We were also featured in other enterprise social media intelligence studies such as the social media monitoring buyer’s guide http://mmnd.co/qgsUtK


  4. Really great list, Chris. Thanks for including Traackr! To elaborate a bit (since I know you had limited space), we provide the ability to find the people that truly matter within specific conversations, track and monitor those influencers, and then analyze their conversations and engagement with your campaign.

    Putting all these SM tools together like this really shows just how far the space has come and how many great options are out there. Now the hard part is choosing which one is a fit for your efforts!

  5. Hey Chris,
    thank you for mentioning ethority in your list! For those interested, we also have a Social Media Intelligence Blog (www.ethority.net/blog) where we have interviews (latest: Lon Safko), intelligence articles (e.g: KPI’s in Social Media), and will show the Chinese Social Media Prism shortly.
    I’m excited about what you will publish in the future, and: great logo!

  6. I’m impressed! Thanks for compiling + sharing such a comprehensive list. These resources are helpful not only to me + my staff for marketing our company, but also to help us guide our clients’ efforts.
    Robyn Quinter, Quinter Design

  7. Hi Chris, just had a look through this list, must have taken quite some time to compile! Great job, and a fantastic resource for all us companies in the social media industry.


    Peter, Unmetric Inc.

  8. […] 100+ Professional Social Media Business Tools for Brands and Marketers | DailyTekk Social strategists, community managers and content programmers know that social media for business is more than just posting an update or tweeting some news–that’s for consumers. Businesses can harness the true power of social media by analyzing data, optimizing the social graph, leveraging powerful consumer-to-consumer platforms, using social CRM tools, tracking down and engaging influencers and monitoring for actionable intelligence. […]

  9. Hi Chris!

    Nice list. Fan Appz (http://fanappz.com) could be listed in several of the categories (Marketing, Social CRM, and Management).

    We are currently being used by some of the biggest brands in sports, entertainment and retail.

    I would be happy to walk you through our platform and show you how we add significant value for our clients.

  10. Are any of the social CRM easily pluggable to an actual Email Service Provider (ESP). Being able to tie up on site action, trigger timing and response could be a very effective way to create a more integrated communication system between ecomm and their clients active online.

  11. Wonderful write-up! May I suggest something radically different – a brand new SM tool? RiteTag is a tool for finding the “rite” tags for many social networks based on your query. We also provide stats and examples of recent updates with each tag suggested, so people can learn about the types of content that tends to go with a tag.

    Some tools do tag illustration. Also, they do the job just with Twitter; http://www.RiteTag.com already has 10 social neworks (with topic-tagging) integrated, and will expand to more than 20 – which people can search on simultaneously. RiteTag – to find the rite tags, per network (they vary per network) and learn about tags as well.

  12. Have you guys tried social amplification or promotion tools like http://brandbuddee.com/brands? It seems like they have a lot of good brands on there and are driving a ton of buzz from fans and localized brand advocates. You can use it to “promote” a story, reward people to share it on any social network, then build a community of brand advocates and people that want exclusive updates from your brand. It helps your story go viral, by encouraging people to share

  13. […] Social media tools are now becoming viable in the world and are having more importance than before. Social media tools are websites that are easily accessible to connect people around the world. These tools are used by everyone specially professional to create an image on the web. The world is now growing faster in terms of technology and people are now becoming aware of there changes in order to keep updated with that social media tools enables the users to grow yor network on a large scale and try to make yourself visible to the world. Not only trends in searching for jobs and hiring has now changed employers wants to know you before they hire you. The social media reflects your indentity and your personal traits. These factors are important in todays world and surely it will grow at a rapid pace than anticipated. 5 social media tools include twitter, Facebook, Biznik, youtube and Linkedin. Nowadays professionals including graduates, entrepreneurs and other professional use these tools to differentiate themselves from the outer world. Linkedin is a website where professionals connect to each other and open employement doors through random people, other than that it is an electronic resume which shows all your past and current jobs, projects, skills and qualification. People often recommend you through linkedin for jobs which makes job search easy. It also pages where job search can be done and you can find various job in your field. Biznik is also an important socail media tool where entrepreneurs connect and help each other in starting a business or initiate for creating firms.Thes sites never existed before but due to tachnological advancement there has been a competetion to show who one can do the best. The concept of refernces for job was not that much at earlier times, but now if you want a job in your favorite company you need to have atlest one reference from there which can support your resume. Twitter is a growing site where people specially CEO’S and CFO’S of large companies share their tweets (informal name of messaging), sharing their experience and latest market situations and trends. Facebook is widely used by people and it shows more about your persoanlity and behaviuor, also professioanls use it to post their photos on the latest functions they attented as well as they show their prsonal and profesional life over there. Not only that companies also have their accounts on these social sites where you can join and see different professionals perceptions on the current trends of the market. Youtube is one of the most viewed site where people actually post videos in their areas of interest. Professionals use it to upload their videos in order for their brand recognition. They show what capabilities they have and it act as an speaking resume. Employers find it easy to know more about the peerson whom they hiring is fit for the job or not. They notice body language and observe ettiqetes which makes it easy to make a decision. Overall social media sites are in demand for numerous reason and for professioanls it act as a brand recognition on the web. The following are some links which can give you a clear idea about social media youtube http://www.youtube.com/watch?v=0Cnz9R78EDY websites http://trevorsmithwp.wordpress.com/2012/12/03/social-media-tools-for-work-self-promotion/ and http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-brands-and-marketer… […]

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