LUXr is a Tech Startup’s Best Friend

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LUXr, the international provider of training and education to startup founders which launched just earlier this month, is out to fundamentally change the way entrepreneurs create products. LUXr is all about promoting Lean UX (user experience), hence the name. LUXr’s target audience is the thousands of startup accelerators who want their companies to spend a month working to make exceptional products that customers love to buy. What do they say their competition is? The myth that a handful of smart mentors is good enough to get startups off the ground.

Begun as a 10-week in-person Lean UX “residency” for a select group of startups referred by top VCs, LUXr has expanded its training to New York, London, and Tokyo in just 18 months. “I have met a number of entrepreneurs who have been through the LUXr program, and I’ve witnessed first-hand the positive impact it has had,” said Eric Ries, best-selling author of The Lean Startup. “I’m extremely excited to see what will happen when this toolkit is made more broadly available in the startup ecosystem.”

Janice Fraser, LUXr’s CEO and founder, has this to say about the company’s experience so far and where she expects to find innovation in the future, “We kept meeting fantastic entrepreneurs from distant places who are starved for access to good mentorship and education. They’re still being given ...

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