Use Twitter to Get Free Stuff by Complaining


Twitter_logo_blueBy the time you’re done reading this post, you’re going to have a whole new outlook on Twitter. It is, as you know, both a great way to let people know what’s happening in your life as well as an excellent place to discover what’s happening in the world around you. As incredibly useful as those functions are, I’ve discovered that Twitter is also a powerful platform for something else: complaining. I’m being totally serious here. More specifically, Twitter is great for consumers who want to air their grievances with large corporations who wouldn’t normally be able to get their message across. In fact, I think customers complaining about brands on Twitter is good for all parties involved (I’ll get to that later). Thanks to Twitter, the proverbial “little guy” isn’t quite so little any more.

The Internet essentially slaps a digital version of one of those “how’s my driving” bumper stickers you see on semi trucks on the back of every company in the world. These days, businesses receive public feedback whether they want it or not and different companies deal with this reality in different ways. The smart ones have brand ambassadors and social media liaisons trained to field customer feedback and who proactively do what they can to turn customer frowns upside down. Dumb companies do exactly the opposite, ignoring the conversation ...

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