Innovators: Greg Mazanec, LivingSocial Takeout & Delivery GM

Greg Mazanec

Innovators. They come in many forms. They dream big but they aren’t just dreamers. They form raw ideas into cool products with disruptive business models. They shatter entire industries and leave established leviathans running scared with their tails between their legs. The Innovators interview series connects you with the most driven people on the planet. What makes them tick? What advice do they have for tech founders? What tools do they use to get the job done? Read on to find out.

Greg Mazanec is General Manager of LivingSocial Takeout & Delivery, which helps make ordering food from consumers’ favorite restaurants easier and more convenient. As one of LivingSocial’s first 30 employees, Greg has been integral in evolving LivingSocial from a daily deal provider to the online source for discovering valuable local experiences and connections.

Prior to his role as General Manager, Greg held senior leadership positions within the organization as Senior Director of Inside Sales, scaling LivingSocial’s phone-based sales operations and as Director of Performance Marketing, managing customer acquisition efforts and creating LivingSocial’s strategy to attract and retain new members in the early days of the deals business.

Greg has spent much of his career in performance marketing, including positions at online marketing firm, Gratis Internet, and at ad network, SocialCash, where he helped build a business that explored the innovative ...

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