When Brands Automate Twitter and Facebook Responses I’ll Revolt


Have you seen this article on TechCrunch describing how and why brands will soon try to automate social media responses? I just read it and it makes me a bit furious. Many companies, especially large ones, already go out of their way to make it as difficult as humanely possible to contact a real, live human being to talk to. Why? Obviously because they don’t care about their customers as much as their advertising would have you believe.

So, big brands (and small brands if you’re dumb enough to try it), here’s a promise and a prediction. If you begin automating social media responses, I promise to quit using your product. I also promise to raise a huge stink about it. I also predict that other people will rebel in a big way if this becomes widespread.

A decade ago companies could automate systems (like phones) to their hearts content because people didn’t have a voice. There was no way someone could ring the alarm. If a company wanted to ignore you it could. I don’t think that’s the case in this day and age. Anyone can take to Twitter and Facebook and let their friends, and the public, know what injustices have occurred.

As I’ve said before, consumers complaining on Twitter is a good thing. It holds companies accountable in a way that ...

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