10 Affordable Social Media Tools for Small Businesses


Small businesses can’t afford to be ignorant about social media any longer, but can they afford the tools necessary to get the most out of what social media has to offer? The answer is yes. There are plenty of tools that cost less than $100 per month that can add new dimensions to your business while adding to your bottom line. You see, just being on Facebook and Twitter or any other social network, even if it’s where your customers are isn’t enough. Just posting content about your business isn’t enough. When are your customers on? What are people saying about your product or store? How often is your business mentioned every day? Is it mentioned at all? How does that drive or discourage sales? If you don’t know the answers to these very important questions then don’t worry. You’re in the right place. The tools below can help you find the answers you need and jump into social media in a big, effective, way.

Also read: The Top 100 Twitter Tools of 2012 (Categorized)


Crowdbooster offers social media analytics with suggestions and tools to help improve your online presence. Free


awe.sm shows you how social media drives conversations and creates value because your business runs on customers and sales not mentions or buzz. $15/mo

Sprout Social

Sprout Social lets you monitor your brand and manage conversations brilliantly with one, easy-to-use tool. $39/mo


Postling provides small businesses with the tools, alerts and insights to get the most out of social media. $5/mo

Wildfire Social Media Monitor

Wildfire’s Social Media Monitor is like Alexa or Compete.com but for Twitter and Facebook profiles. Track your competitors and see who is winning. Free


Trackur lets small businesses listen to their customers, monitor their online reputation and simplify social media monitoring. $88/mo


Viralheat provides a single-stop for social media management, monitoring, engagement and analytics. $49/mo


Postano provides social media content aggregation, syndication and integration. $10/mo


VenueSeen tracks the photos taken inside your business locations from Instagram, Foursquare and more.


StepRep provides reputation intelligence. Listen to what people are saying about your business online. $19.99/mo


  1. Andy Beal says:

    Thanks for including Trackur in your list. We’re actually even more affordable than you list, with paid plans starting at just $18 a month and a free plan too! :-)

  2. Thanks for bringing these tools to my attention! I’ll definitely check them out.

  3. Thanks so much for including Sprout Social in the list, Chris! We’re razor-focused on providing an excellent social media management tool for businesses and brands, so really appreciate the shout-out.

    Also just wanted to mention that our pricing plans start at $9/month (even more reasonable for small businesses!) and we offer a 50% discount to all nonprofit organizations.

    Thanks again!

    Brittany Thompson
    Social Marketing Manager | Sprout Social

  4. Kris says:

    You should also check out myConnects.com!

  5. Carol at in1 says:

    It doesn’t get any more affordable than free. That’s why we created in1 — it combines social sharing and discovery which makes a perfect tool for SB social marketing.

    in1 has a easy-to-use sharing tool that posts to Facebook, Twitter, Tumblr, LinkedIn with one-click. You can also preview how your posts will look, and do Web screenshots to share an entire Web page. Check it out at beta.in1.com


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  8. Sean Conn says:

    Nice List, thanks a lot. But i think you missed Quintly. It is a brilliant tool for benchmarking your social media profiles with competitors.

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