The Week in Mobile Presented by xAd – 6.8.12

Apple Maps

Is Your Website Mobile-Ready?

This week the Interactive Advertising Bureau (IAB) launched a super cool new tool to help brands and businesses better understand how their websites are viewed through a mobile device. If you have a mobile-optimized site, this will most likely not apply to you. But for the masses still hesitant to spend money in mobile, this will serve as a huge – and probably very scary – wake up call. Tap into Mobile is a program developed by IAB’s Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB that has taken up the enormous task of educating and driving growth in the mobile industry. The board of directors reads like a who’s-who of the industry so stay tuned for more to come from this collaborative bunch. Read More

Apple Plans to Bite into Local Search

It seems the Apple/Google rivalry is growing to trump even their long-standing beef with Adobe. In fact, Google held it’s “next dimension” mapping event but never once approached the impending Apple Maps (iMaps) launch. Apple took a baby step into search with Siri, but as the real life capabilities of the voice-activated info-seeking tool come under more fire than Samuel L. Jackson’s “hot-zpacho”, most would argue Apple’s preparedness to step into the marketplace. Siri’s only search partnership is Yelp, a search tool ...

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