Where there’s big data there’s big responsibility and if you’re the one tasked with monitoring and understanding a major brand’s impact on the digital continent (social media) then you better have some powerful tools to help you get the job done. There are literally hundreds of professional social media tools to choose from and new social media trends are popping up all the time. Here I’ve gathered 10 of the very best enterprise-grade social media monitoring tools. Monitoring is of course just one small piece of the social media professional’s arsenal, but it’s certainly one of the most important.
So, monitor what? Brand or product mentions, industry influencers engagement, trends, environments, decisions, sentiment, impact by geography and much more. Since there are so many social media platforms, data normalization is key. These are the types of duties that smaller monitoring tools can’t handle. Check out the recommendations below, see who’s already using each solution and get a feel for which solution suits you best.
Did I exclude any of your favorites? Do you use any of the products below? What has your experience been? Leave a comment to let me know.
DataSift is a powerful and scalable platform for managing large volumes of information from a variety of social media data sources.