Innovators: Chief Executive of WPP, Martin Sorrell

Sir Martin Sorrell

Innovators. They come in many forms. They dream big but they aren’t just dreamers. They form raw ideas into cool products with disruptive business models. They shatter entire industries and leave established leviathans running scared with their tails between their legs. The Innovators interview series connects you with the most driven people on the planet. What makes them tick? What advice do they have for tech founders? What tools do they use to get the job done? Read on to find out.

Sir Martin Sorrell founded WPP, the world’s largest advertising and marketing services group in 1985 and has been chief executive throughout.

WPP companies, which include some of the most eminent agencies in the business, provide clients with advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, direct, interactive and internet marketing, and specialist communications services.

Collectively, WPP employs over 158,000 people (including associates) in over 2,500 offices in 108 countries. The Group’s worldwide companies include JWT, Ogilvy & Mather Advertising, Y&R, Grey, Mindshare, MEC, MediaCom, Kantar (including Millward Brown and TNS), Wunderman, Burson-Marsteller, Hill+Knowlton Strategies, Landor, The Brand Union, G2, Fitch, The Partners and WPP Digital (including 24/7 Media). Clients include 344 of the Fortune Global 500, 63 of the NASDAQ 100 and 33 of the Fortune e-50. In 2011, WPP had revenues of $16.1 ...

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