Is Facebook’s Future Bright or Dismal?

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Despite the beating Facebook’s stock has taken recently, many people see plenty of opportunity in the company’s future. Mark Cooper, the co-founder and CMO of Offerpop says, “I believe Facebook is in a great position to reshape the digital marketing landscape, and we’ve only seen the beginning of what that might mean. Ultimately, it comes down to leveraging the power of social recommendations to increase customer conversions. In our experience, brands that run ongoing, programmatic campaigns that keep their fans active are able to tap directly into Facebook’s ability to drive word-of-mouth, and are seeing great ROI as a result. As Facebook continues to optimize their offerings, they’ll become a key revenue driver for brands everywhere.”

Yet it is safe to say that Facebook’s future looks challenging, to say the least. Sure, the company is full of bright people who can, and want to, be a success but they have to find a way to make mobile count. Count on Facebook to attempt to monetize user data in a big way (I’m glad I’m not on the site). Investors have already beaten Facebook’s newly public stock down, but can Zuck and company turn it around? That’s what I asked a few smart people who know a thing or two about Facebook. Here’s what they had to say.

Facebook’s Dominance Not Immediately Threatened

Contributed by: Justin ...

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