An In-Depth Social Media and Content Marketing Strategy (Explained)

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What if Coca-Cola wanted to copy your marketing ideas? What if you could easily “evangelize” customers using a smartphone? What if you could reach hundreds of thousands, or even millions of targeted individuals every month? What if you were the most cutting-edge business or organization in your sector? These don’t have to be hypothetical questions… you can be what you want to be. Sure, it takes time, hard work and even some money, but in this article I’ll show you how you can stomp the competition when it comes to social media marketing. If you want to skip right to the guts, look for the section titled “The Digital Bridge Ecosystem.” Otherwise, get ready for an in-depth, colorful and illustrated tutorial of how you can rock strategic social media marketing.

Let me first start by telling one of my favorite stories as an illustration. When Google Chrome launched a couple of years ago, Google hired a team of highly creative and talented individuals from Sweden to craft an interactive video marketing campaign called The Wilderness Downtown. Maybe you participated in this campaign. It all started when a friend of yours shared a link with you (personal recommendation). Upon arriving at the site, you were asked to enter your first home address (from your childhood home). You weren’t quite sure about providing such personal ...

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