How to Be Relevant to Your Target Audience Online


I spent the weekend overdosing on TED talks and came away inspired to contribute an idea worth spreading myself. Recently I’ve been focusing on ways to develop a relevant content strategy and one piece of the puzzle is audience awareness–obviously. But knowing your audience and effectively engaging with them are two entirely separate things. So, my big idea was the illustration you’ll find below which is meant to help people better understand how to effectively target specific audiences.

Before getting too deep, take note of this syllogistic paragraph as it puts everything into perspective for you: Be more relevant and your target audience will spend more time with your brand. The more time people spend with your brand the more engaged they become. Exposure and engagement build trust. Trust is brand currency. Therefore, relevance affects trust levels. The more people trust you, the more likely they are to buy into your message.

This chart turns that paragraph into an actual graph:

Audience Awareness Factors

People (represented here by arrows) fit into groups aka audiences. When dealing with these groups of people, there are all these different factors that determine what person fits into what audience. Things like:

  • Age
  • Gender
  • Expectations
  • Interests
  • Culture
  • Habits
  • Needs
  • Style

There are probably many more, but these are depicted in the chart above as the gray pyramid shape in the


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