Is Apple’s Magic Officially Gone?


Most people seem to think Apple will always be the Apple so many people have come to know and love in recent years, but Steve Jobs would be the first person to remind us that even the mighty can fall (and fall hard). With the introduction of the iPad Mini, could Apple be starting back down the slippery slope of merely tweaking existing products instead of inventing groundbreaking new ones?

As you probably know, one of the very first things Steve Jobs did when he returned to Apple and became the iCEO was to kill off the multiple products with slight variations and confusing naming schemes to concentrate on a few very focused products instead. The era of Steve may have indeed officially ended as it has been reported that the iPhone 5 was the last product he had any active input in. While the iPad Mini will certainly sell well, fewer people queued up outside Apple stores to be the first to buy the device when compared to other recent and memorable Apple product launches such as the first iPad or any iPhone premier.

If nothing else, the iPad Mini launch, a falling stock price driven by a recent executive shakeup and parody videos galore provide an opportunity for Apple employees, analysts and fans alike to question whether or not the company still has ...

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