According to this infographic, a new user signs up for Instagram every second! If that wasn’t enough to blow your mind, consider that every second on Instagram, users perform over 575 likes and comment more than 80 times. While many businesses are using Twitter to market and engage with customers (and why not–there are plenty of great Twitter-specific tools not to mention powerful tools for social media marketing in general), marketers definitely need to add Instagram to their social media marketing strategy because it is growing fast. In fact, it took Instagram less time to reach 100 million users than LinkedIn, Tumblr, Twitter and Facebook.
Every week I’m going to be setting out on a mission to learn something new and to kick things off I’m going to learn about Instagram marketing. If you’ve ever wished you could have personal access to the thoughts of the world’s leading experts on a given subject, you have clicked your way into the right series! I’ve contacted 6 incredible Instagram marketing experts and asked them to let us in on their best ideas. Before we dive in to part 1, take a moment to meet this week’s group of Instagram marketing experts:
- Brian DiFeo (@bridif) is co-founder of The Mobile Media Lab (@MMLNYC) & NYC’s Instagram community (@InstagramNYC).
- Camella Mendez