Are Digital Magazine Subscriptions Worth the Price?


ziniomagazinenewsstandreader_ipadI am a long-time lover of magazines. Some of my favorites include Wired, Fast Company, Business Week and Harvard Business Review (all of which I subscribe to). The question is, would I prefer to source them from the physical or virtual newsstand? There is a lot to consider here–chiefly, the value I feel I get for what I pay and the quality of the experience itself (from buying to reading).

I’ll start by saying this: I actually really like a few of the digital magazines I have tried recently: the iPad versions of both Wired and Business Week are excellent and pioneering. I feel like both of those publications have put a lot of effort into creating something unique in format, features and function. On the other hand, I was somewhat disappointed when I tried to load up my digital subscription (which I paid extra for) through Zinio. I’ll spend a little time talking about what I like and don’t like about the digital subscriptions I have had experience with so far and to make things simple I’ll focus on Wired and HBR.

Wired is my favorite digital magazine subscription, though it isn’t perfect. I love the interactive features such as animations and videos embedded directly within pages. It feels like the evolution of what reading a magazine should be like. On the other hand, ...

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