Instagram Marketing: Getting Followers


Don’t miss: Understanding Instagram Marketing Part 2: Ideas

Welcome to the Understanding series which connects readers with leading experts on any given subject. This week we’re learning about Instagram marketing from Camella Mendez, a content strategist with Internet Exposure, James T. Noble (@jamestnoble), a consultant who makes small businesses bigger, Jason A. Howie (LinkedIn), a web and social media manager, Kim Lachance Shandrow (LinkedIn) a tech journalist who specializes in social media marketing and Philippe Gonzalez who runs

Here’s my question for the group today followed by their answers:

What Is The Best Way to Get More Instagram Followers?

Philippe Gonzalez had this to say: “Brands can build an initial following on Instagram by leveraging the followers from previously established social profiles (principally Facebook, Twitter, Pinterest)—that’s the easiest way, but consider Johnnie Walker’s creative solution. They gave influencers the chance to manage the brand new @johnniewalker corporate account. I was elected to manage the account during the Formula 1 Grand Prix in Monza, getting to cover the race from the McLaren Box. The account went from 1,500 to 13,000 followers in one week. Working with influencers is the latest trend on Instagram brand marketing strategies.” Click here to see more pictures from the event.

Lisa Buyers thought of two ideas nobody else did: The obvious ...

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