Big Data: A Trend or Here to Stay?


Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series. This week we are focusing on explaining Big Data. Yesterday we learned what pitfalls must be avoided when implementing a Big Data strategy and today we’re discussing whether or not Big Data is just a trend or whether or not it is here permanently. Last week we focused on Instagram Marketing.


Is Big Data a Trend or is it Here to Stay?

David Jonker: “Big data is a trend that is here to stay, though the term ‘Big Data’ itself is trendy. Internet companies have proven whole business models around Big Data insights: think Google, Facebook, LinkedIn. Traditional enterprises are following suit and are finding success; and where there is proven business value there is permanency.”

“There will be more data generated in 2013 in ten minutes than was generated in the entirety of 2003. As a simple example, more people are getting online every day, generating more data through social media, online commerce, and simple interactions with each other. The per capita volume of data generated is only going up and the ability for companies to search, analyze, monitor and generate relevant insights from that data is the biggest issue facing IT organizations worldwide,” says Sanjay Sarathy.

Margaret Dawson says, “Big Data is not a ...

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