The Future of Gamification


Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series. This week we are focusing on explaining Gamification. Yesterday we learned who can benefit from gamification and today you’ll learn about the future of gamification. Last week we focused on Big Data.


Scott Dodson: “In time, Gamification will cease to be seen as its own discipline. It will be increasingly seen just part of design. Already over 90% of the population, GenY and younger, play games. Gameplay and game oriented product and service experiences are permeating our daily lives. Combine this trend with the proliferation of alternative and virtual currencies: Airline and hotel miles, credit card rewards points, retail loyalty programs, even social couponing, and finally, the increased valuation of social activity (shares, likes, tweets, etc.), and the evolution of reward ecosystems (incremental value bestowed for micro actions taken) is self evident. As these currencies become more fungible—more liquid—via emerging peer to peer exchange networks and the expansion efforts of the currency publishers themselves, gamification systems will arise to amplify the effectiveness of these “social economies.” We really just scratching the surface right now, just beginning to see some good implementations. There’s explosive growth on the horizon.”

Jesse Schell: “Our entire culture is becoming less efficiency oriented, and more pleasure oriented. Because of this, game ...

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