Inside Path, the BMW of Social Networks (Pics)

Dark side beware...

Screen Shot 2013-01-21 at 12.20.16 PMPath, the social network born in the mobile era that caters to your close friends and family (like 150 connections or less), is on a roll. Last April, Path snagged a $250 million valuation and just recently passed the 2 million user mark. Dave Morin, Path’s CEO, recently said, “If Facebook is like a Chevy, we’re trying to be like a BMW.” So, if you were confused about how Path might fit into your life, that should give you a bit of a clue. This interview was just plain fun: Path’s take on social networking is perhaps my favorite, I like Star Wars, San Francisco is awesome and I loved Steve Jobs biography by Walter Isaacson. If you want that previous sentence to make more sense, continue reading what Leigh Lucas, Path’s Product Marketing Manager, has to say about life inside Path.

If I could describe the essence of Path’s culture in one word, it would be parea. Parea is a Greek word that means a group of friends who come together to share ideas, values and pursue a common goal.

My favorite part of the office is the view! It feels like the Bay Bridge belongs to us.

Nice view of the Bay Bridge from the Path office.
Nice view of the Bay Bridge from the Path office.

The day we released Path 2, November 29th, 2011, was my favorite day ...

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