Real Examples of Growth Hacking in Action


growthhacking4Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series. This week we are focusing on explaining growth hacking. Yesterday the experts defined growth hacking and today you’ll see real examples of growth hacking in action. Stay tuned; tomorrow we’ll be focusing on what it actually takes to hack growth. Last week we focused on Gamification.

Josh Elman: When I joined Twitter, we had an interesting puzzle. Many many users were hearing about Twitter each day from press, blogs, their friends and were signing up. But not very many of them stuck around. Typical marketing efforts in the past would have been to use email newsletters to bring users back, or spend money on display retargeting. But instead we invested in the product. We dug in to our data for our most engaged users and tried to learn what the “aha” moment was for them. We then rebuilt our entire new user experience to engineer that moment more quickly. It turned out that if you manually selected and followed at least 5-10 Twitter accounts in your first day on Twitter, you were much more likely to become a long term user, since you had chosen things that interested you. And if we helped someone you know follow you back, then even better.  As we kept tweaking ...

There’s more to this article! Click the button to continue reading.

Top recommendations for you: