Does the BlackBerry z10 signal a comeback for RIM? Are consumers going to get excited about this new phone that signals RIM’s attempt to recapture lost marketshare from Android and iOS? Can BlackBerry dominate the next generation of enterprise mobile computing? Or, as many suspect, will the z10 flub rather unspectacularly as an also-ran that nobody remembers? What do you think, would you buy one over an Android or iPhone? Here’s the Think Tank’s take to help you make up your mind.
The CrackBerry May Be Cracked Beyond Repair
Is the “CrackBerry” brand cracked beyond repair? I’m leaning toward yes, but I can’t say for sure. Only time will tell. However, I do know that BlackBerry needs a lot more than a quick (and unimaginative) company name change to stay relevant in the smartphone game. (And forget about competing in the tablet arena while you’re behind, BlackBerry. Everyone knows the PlayBook did not play nice. What a disaster!)
I think it’s a case of too little too late for BlackBerry. Even with some 75,000 apps up for grabs in BlackBerry World, two newborn smartphones, and a brand new operating system, it’s highly unlikely that BlackBerry will catch up with the giants Google and Apple any time soon — or perhaps ever.