Inside Flipboard


Flipboard is, and always has been, one of my favorite iPad (and now iPhone) apps. It’s often imitated but never, ever duplicated. It’s not just a news reader, it’s an experience. Part of what I love is discovering new sites dug up by Flipboard’s curation team. The user experience and interface were game-changers and continue to be considered among the upper echelons in my book. The intermingling of social content in the “cover stories” section is beautifully, and smartly, done and adds that extra bit of flair and convenience needed to keep Flipboard from disappearing off my home screen. So, ya, I love Flipboard and I’m excited to give you a behind-the-scnenes peek at the company via this interview with Mia Quagliarello who heads up the aforementioned curation department at Flipboard. Enjoy!

If you could describe the essence of Flipboard’s culture in one word, what would that be? Explain.

Awesome. That’s probably our CEO’s favorite word and he usually utters it with so much passion that you can’t help but smile. It does describe Flipboard, though: the team, the experience of building something that people love, and this time and place we’re in right now in history, with so much innovation and ways for us to connect with each other.

Describe your favorite part of the office/campus.

I love how clean and minimalist everything is, ...

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