Hisham Anwar, formerly Zynga’s Director of Global Infrastructure, is the Co-Founder and CTO of BrightBytes Inc., a learning analytics company focused on providing data solutions that improve learning outcomes for students around the world.
BrightBytes was started with a clear mission in mind. The mission preceded the actual business plan and product roadmap. During our preliminary analysis of the market we created some rules that we felt were important for navigating the complex education market and maximizing the impact of the solution we would offer, this led to what we refer to internally as the five golden rules.
The rules allowed us to establish an offering that was successful in avoiding some of the friction inherit to the edtech market. The rules covered and defined the decision making process, pricing, and delivery model for the business.
We identified early adopters and targeted them before writing a single line of code. These conversations were invaluable in establishing the initial group of customers and building a product that addressed an actual gap in the market for a targeted segment.
The journey in search for product market fit has been an exhaustive exercise that has required three extensive rewrites of the application in less then 14 months. Burn out, capital, and velocity were a concern through this aggressive growth and discovery cycle.
I spend ...