Jens-Philipp Klein is a Co-Founder of Likemind, which launched in 2012 with two addtional founders Annika Hamann and Daniel Rinser. Likemind is a new mobile platform for discovering and getting to know likeminded people with common interests in your area.
The one unique thing that has contributed to the team’s success, so far, is transferring the idea of street flyers, that you can find in cities all over the world, into a new kind of virtual and social object. The flyer design is something that is recognized as being ‘local’ which reflects how our app works for finding like-minded people in your area, plus it has enabled us to easily limit the number of requests the author is able to receive, giving a sense of perspective and positive pressure to other users.
We have been testing the product in beta prior to launch and decided to focus this in the Netherlands, which proved very successful, and saw the user base grow virally without any external press or marketing activities. During the beta period over 150,000 messages have been exchanged by Likemind users through the app.
If I could change one thing, I would have definitely started the company five years earlier. When launching a new app in what is deemed a ‘crowded space’ it isn’t always easy conveying your message to ...