Joseph Einhorn – Fancy



Joseph Einhorn is the Founder of Fancy, a social photo sharing webstore and mobile app that lets people discover amazing stuff, collect the things they love and buy it all in one place.


Try to be an example of someone who has good execution so other people who work at the company can say, “If he could do that hard thing I could do this hard thing,” or whatever.


Nobody in the world is doing what we are doing. First, our product catalog itself is entirely crowd-curated, not the work of a buyer or editor. Shoppers want to buy great products across all categories via one smooth app that is in their language, on their favorite device and that will ship everything from one place directly to their home.

Fancy works like this: no matter who you are, no matter what device you are using (web, mobile web, iOS, Android, Windows Mobile, Google Glass), no matter what language you speak, no matter where you are in the world, if you see something you fancy, you add it to your cart, you buy it, we get it to your doorstep.

We are not aware of any other service that works this way.


We have raised over $70m to date. For me, it’s been important to try to maintain an alignment of interests ...

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