Kamakshi Sivaramakrishnan is an Information Theory scientist who founded and leads a cross-device mobile advertising company in San Mateo, CA, Drawbridge, which is based on her very own algorithmic technology.
Success in the early days of the company is usually hard to come by. The obvious requirements of a great product, technology and business model are indeed core to success. However, being unabashed and dogged in pursuing a partner, client or hire is an equally important ingredient. The more you are able to listen and understand a client or team member, the more you are likely to succeed. If you cannot be unabashed in your pursuit, rethink entrepreneurship. This is especially true as you are trying to get the first few customers, partners and team members on board.
We have built a large scale, Petabyte-plus Hadoop cluster wherein our engineering team is uniquely positioned to develop and solve for very large scale learning problems. This capability is not known to exist among other startups at our size and scale. This enables innovative development of machine learning algorithms that solve many of the problems that are at the heart of our product.
I was the lead scientist at AdMob, the largest mobile ad network acquired by Google in 2010. As I was responsible for key aspects of the science and technology, I ...