Amit Murumkar – Canvsly



Amit Murumkar is the Founder & CEO of Canvsly, a platform to capture, organize, share and cherish children’s artwork.


Adaptability: being able to get early feedback from the consumer and making changes as early as possible in the game.

Conversion rate = Desire (to sell) – Friction (listening to the consumer).

We had 3 rounds of beta with completely different sets of consumers at Canvsly, based on which we prioritized and made changes to the common issues/feedback raised.


1. Think simple.

2. Think logical.

3. Think smart.

4.Think user experience.

5. Listen to your consumer.

6. Be adaptable.

7. Listen to your consumer.

8. Seriously, listen to your consumer.


Canvsly conducted 2 beta rounds with 2 different sets of consumers and collected and prioritized the common issue/feedback across groups and actually redesigned the app to suit their needs.

I have learnt from my consulting experience that the requirements always should be approved by the stakeholders, in this case the end users!

The changes added to a month’s worth of rework but its all good when the consumer loves it!


You have to be able to identify the consumer base so you can tailor your pitch.

The customer wants to hear what pain points you are solving for him/her and at what cost?

The investor wants to hear what is his/her ...

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