David Bladow – BloomThat



David Bladow is the co-founder and CEO of BloomThat, a better way to send flowers.


Simplification. Our philosophy is that people are willing to sacrifice choice for a curated, convenient experience.


We look at weekly growth really closely. With every task with we take on, we apply a single question…. “Is this going to help us grow 10% this week over the trailing week?” Of course, the answer isn’t always yes but it helps us stay focused on doing things that propel the growth of the company.


One of our customers sent flowers to his girlfriend for her birthday. In the special instructions, he had requested a birthday song with the flower delivery. The BloomThat founding team took this as a personal challenge. We showed up, flowers in hand as a founding team and serenaded her with a BloomThat happy birthday song that she certainly won’t forget.


Convince yourself first. If you’re trying to sell someone else, before convincing yourself… you don’t stand a chance. People can sense genuine conviction and confidence. If you have it, you’re golden…. if you don’t, you’re toast.


First customers were definitely friends and friends of friends. We whipped up an MVP and an email blast to the 30-40 people we knew who might care a little bit about what we were doing and ...

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