Erik Caso – younity (Entangled Media)


Erik Caso is the co-founder and CEO of younity (Entangled Media), which creates a personal cloud for all your files, built from your devices.


Most people would agree that consumer software is tricky, thus one of the biggest attributes to succeed in this space is a reasonable level of personal detachment. Obviously, you must have vision, passion and a deep understanding of your market and customer, but you must also know how to take yourself out of the equation so that your own opinion, and the opinions of an entire team, do not skew the outcome towards one’s self and not the market as a whole.


Trying to reduce my focus various areas of the business. As a very early stage startup you become accustomed to doing everything (literally). However, a business is built by many people and being able to get the whole team to work cohesively results in vastly more (and better) work getting completed in parallel.


There isn’t one; rather, there is a process of continuous iteration in our attempts to learn. We endlessly test concepts in an effort to affect user behavior and achieve desired outcomes. Many times it is two or three steps forward and then one or more steps back. Ultimately, this process results in an understanding of our user and that enables predictability of growth....

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