Rooly Eliezerov is President & Co-Founder of Gigya, which enables brands to understand and connect more closely with today’s mobile and socially connected consumers.
Gigya’s company motto is “not if, but how”, a concept that really is embedded in our culture. In my experience, it’s this mentality that distinguishes the great leaders from the average ones. For me, it means no problem is unsolvable, no product is unmakeable, and that innovation can always overcome failure.
We’ve made major strides in expanding internationally and that has been very important for our business. We’ve recently opened up or grown our offices in Europe, the US and Israel to capture the market demand for technologies like Social Login, Identity Storage, Social Plugins and Gamification.
Growth in my mind comes from both improving existing products and innovating beyond your core lineup of products. We’ve built out a full suite of technology that helps businesses create authentic relationships with their users and by offering all the technology “under one roof”, we’ve been able to grow very rapidly.
Last February, our Marketing team put together a Valentine’s Day stunt encouraging San Francisco tech employees to “break up with their jobs” and join Gigya. It was incredibly successful in not only bringing in dozens of candidates (some of whom now work for Gigya) but also helped increase ...