Debbie Wosskow – Love Home Swap

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lovehomeswap

Debbie Wosskow is the Founder and CEO of Love Home Swap, the world’s biggest Home Exchange club.

LEAD

Focus is the most important thing for me – I’ve found that I need to be fully operational in a business to make it a success, rather than investing time in various companies.

I also think that early stage businesses are all about the detail and you have to be a meddler in order to succeed.

OPERATE

Business model is everything – particularly for marketplace businesses such as Love Home Swap. We’re constantly tweaking our product, pricing and conversion funnel to make sure we get the best results.

GROW

Given my background, I’m a strong believer in the power of PR and Word of Mouth to drive sales, particularly among audiences new to the concept of your business. 82% of Love Home Swap members haven’t home swapped before – so this is a powerful channel for us.

Traditional sales channels also work well for us alongside Digital Marketing – it’s amazing how effective it can be to speak to people on the phone to help them get the most out of your service.

TEAM

Sell the dream – and make sure you have the right incentives in place to ensure that employees share in the upside as the business grows.

PRODUCE

We’re the archetypal lean start-up ...

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