Debbie Wosskow – Love Home Swap



Debbie Wosskow is the Founder and CEO of Love Home Swap, the world’s biggest Home Exchange club.


Focus is the most important thing for me – I’ve found that I need to be fully operational in a business to make it a success, rather than investing time in various companies.

I also think that early stage businesses are all about the detail and you have to be a meddler in order to succeed.


Business model is everything – particularly for marketplace businesses such as Love Home Swap. We’re constantly tweaking our product, pricing and conversion funnel to make sure we get the best results.


Given my background, I’m a strong believer in the power of PR and Word of Mouth to drive sales, particularly among audiences new to the concept of your business. 82% of Love Home Swap members haven’t home swapped before – so this is a powerful channel for us.

Traditional sales channels also work well for us alongside Digital Marketing – it’s amazing how effective it can be to speak to people on the phone to help them get the most out of your service.


Sell the dream – and make sure you have the right incentives in place to ensure that employees share in the upside as the business grows.


We’re the archetypal lean start-up ...

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