Debbie Wosskow is the Founder and CEO of Love Home Swap, the world’s biggest Home Exchange club.
Focus is the most important thing for me – I’ve found that I need to be fully operational in a business to make it a success, rather than investing time in various companies.
I also think that early stage businesses are all about the detail and you have to be a meddler in order to succeed.
Business model is everything – particularly for marketplace businesses such as Love Home Swap. We’re constantly tweaking our product, pricing and conversion funnel to make sure we get the best results.
Given my background, I’m a strong believer in the power of PR and Word of Mouth to drive sales, particularly among audiences new to the concept of your business. 82% of Love Home Swap members haven’t home swapped before – so this is a powerful channel for us.
Traditional sales channels also work well for us alongside Digital Marketing – it’s amazing how effective it can be to speak to people on the phone to help them get the most out of your service.
Sell the dream – and make sure you have the right incentives in place to ensure that employees share in the upside as the business grows.
We’re the archetypal lean start-up ...