Katherine Hague is the Co-Founder and CEO of ShopLocket, the fastest way to take payment information and charge later.
Ultimately the best thing I’ve done is to trust the people around me. A lot of leaders feel like they need to do everything themselves because that way they know it’ll get done and it’ll get done right. This isn’t a scalable solution. Ultimately, you’re going to need other people to help you out because there’s just so much to do. I’ve tried to surround myself with people that I know will do amazing work and that way we can get so much more accomplished and I can really focus on doing things that matter and have a huge impact.
Recently we’ve found a target market that our product is a great fit for — crowdfunding alumni — and we’ve really gone after that market. It’s not a huge shift for us because it’s in the ecommerce market, but it’s a group of people that we’re having a lot of success with and who are having a lot of success using us. For a startup, you really need to find a vertical and really focus on serving that market to get your initial traction.
Recently we’ve launched a series of interviews with hardware entrepreneurs called Blueprint. We realized that there were tons ...