Jordan Kretchmer – Livefyre



Jordan Kretchmer is founder and CEO of Livefyre, a Social Content Management System that allows brands to integrate real-time social content.


Transparency is the most important quality a leader of a growing startup can have. Transparency breeds trust which is vital for employee retention and for motivating new employees to be as productive as people who have been at the company since the beginning. It’s a broad topic, and I do everything I can to deliver transparency to the organization on a daily basis. I expect the same in return from my executive team and every employee at the company. The ability to admit when you yourself could have done better, and to be able to do that very publicly, is a key indicator of how honest you are with your employees. Today in our International all-hands meeting I admitted to the entire team that I’ve messed up by not communicating our product objectives clearly enough, and that as a result I caused undo confusion that hurt not just the company as a whole, but individuals.


I decided that as a company, we were ready to start making strategic acquisitions in order to accelerate product innovation and hiring. We acquired Storify about 6 weeks ago, and will be making other strategic acquisitions in the coming months.


Unlike most young startups these ...

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