Koustubha Deshpande – Vessel



Koustubha Deshpande is Co-Founder of Vessel, a platform for mobile A/B testing.


First and most important thing, plan it better and try to balance. As a technical founder, naturally you tend to focus on writing code, and executing it fast but that comes at the cost of the business and marketing side. To balance this my first half of the day is more focused on sales, meetings, demos etcetera. And the second half is toward checking progress and technical execution.


Focus. As a startup you see several opportunities coming in you every single day, it’s very tempting and difficult to choose one over the other. But at the end of it, it’s important to decide investment vs return. So sometime we pass on one to get another.


Find right set of customers and understand their needs. With different mediums like Twitter, Google and Facebook ads, getting impression is very easy but converting them to customers is cumbersome. So rather than broad marketing efforts it’s important to target the right segment of user to maximize your output.


Hiring the right mix of people is important. In our team every team member has their own personalities and opinions, but each of us focus on one specific department and drive it end to end. We respect others ideas to achieve the end goals ...

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