Johannes Reck – GetYourGuide



Johannes Reck is CEO & Co-Founder of GetYourGuide, the world’s largest online marketplace for tours, activities, and attractions around the world.


The most important qualities of a great leader are to process a lot of information quickly, set the right priorities and convince the team that the strategy is the right one. Every day you face tremendous opportunities and challenges. It is all about deciding what to do and even more importantly what not to do. You have to pick your battles. A particular example from my daily work is to decide in which destinations, source markets or product lines we want to focus our investment.


People who say that there is one magical tweak that makes you successful are quite likely clueless. Every larger organization has many drivers for growth. Think about your strategy, operations, business economics or company culture just to name a few. You have to iteratively work on all of these things to make your company successful. There is no shortcut. At GetYourGuide we always refer to the flywheel metaphor. You have to keep pushing the flywheel every day in order to get it going. One day it magically turns by itself, but it takes a lot of time and energy to get there and you could never tell which push made the flywheel turn in the end. ...

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