Lee Ott is the CEO and Co-Founder of RokketLaunch.
The characteristic of leadership that matters most is vision. Clarity of vision, strength of vision, commitment to vision. We make choices every day and the way we decide what to do is whether it aligns with what we’re trying to accomplish. We recently added support for Hotmail to PeeqPeeq. We didn’t have to, and we had tons of other work to do, but our vision is to turn email inside out, and we had tons of customers asking for this. Perfect fit.
When we started out we had planned to launch only on iPad. We thought our product concept was most interesting and most unique in that form factor. But we noticed all our beta customers trying to install the iPad app on their iPhones! So we built an iPhone version right before we launched. Good thing because we have a LOT of users on iPhone only!
Our best marketing tactic has been to get news and lifestyle publications – not necessarily tech – to write about the value our product actually delivers to their audience. PeeqPeeq really solves a problem for people, and those publications can connect us with those customers in ways that most online ad formats cannot.
See question #1! We’ve attracted every single person to the team ...