Jim Caralis – Cannonball

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cannonball

Jim Caralis is the Co-founder of Cannonball, which gives your inbox a makeover.

LEAD

Be genuine. If you think someone is doing a great job, tell them. But don’t praise everything–keep it real. If they are doing a bad job, definitely tell them and work with them to improve. If they don’t work out, just agree it’s not a great fit and move forward. You’re not doing anyone a favor by keeping them in a job they are not good at.

OPERATE

Give your strategy enough time to work. Today there is a lot of talk about failing fast and failing cheap, but often companies don’t give things enough time to work. I’ve found myself not clicking on a button in an app for months, but once I click on it I love the feature. (In the most recent case, it was the discover feature in Spotify.)

GROW

Facebook ads for app installs have the best return on advertising investment we have seen. We are also actively looking at creative ways to “growth hack”.

PRODUCE

We don’t spend a lot of time developing elaborate project schedules – especially early on in the product development process. The best way to manage a project is to have great communication. This is really only possible with small teams. That’s where we are now, so we’re taking advantage ...

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