Steve Hibberd is the Co-Founder and CEO of Tiger Pistol, Facebook marketing for small business.
My experience is that sustained effective leadership is very difficult to achieve without clarity of vision. A clear vision for the organisation helps get you through the tough times, but more importantly it’s what the people believing in you, be they investors or team members, buy in to and take on as their own.
Our marketing plan incorporates multiple activities, however the use of our own product (Tiger Pistol) for attracting relevant Facebook users to connect to our Facebook Page, which then allows us to engage with them and ultimately invite them through offers to attend webinars, or try our product etc. has been super exciting. Additionally, we have engaged with several partners, each of whom have large numbers of small businesses as their existing customers, to provide Tiger Pistol to them as a value add. This has also been an effective method for boosting our results.
There are several critical components to our talent strategy, however to highlight one element, our process always involves short listed candidates doing practical work that relates to the qualities we are wanting to observe, be it a sample presentation to other team members for a sales person, to a 90 day bullet point marketing plan for a marketing candidate, ...