Kelsey Falter – Poptip



Kelsey Falter is the founder and CEO of Poptip, which analyzes and synthesizes social conversation in real-time.


Strong intuition that facilitates efficient prioritization is important. Leading is not the same as chasing, so leaders must have strong opinions about direction and understand the most important initiative to tackle first especially when you have limited resources.


I’ve started having 1-on-1 meetings with each Poptip team member every two weeks. They talk about whatever they want for 15 minutes, and I talk about whatever I want for 15 minutes. This takes the guesswork out of a person’s happiness or their concerns and gets everything out on the table.


Word of mouth leading to referrals is still the most effective marketing tactic for us. In B2B sales, it truly is about building strong relationships that are worth talking about and passing along. By prioritizing verticalization, you can go deep in one market via word of mouth and allow one vertical to segue into another.


We started peer and personal performance reviews. A lot of our performance review questions came from “How I Learned to Let my Workers Lead” – an HBR case study about Johnsonville Sausages. Yes, really, sausages. It seems cliché or too traditional, but it’s a cathartic process for everyone. The review process enables you to improve yourself and your peers ...

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