Nick Crocker – Sessions



Nick Crocker is the founder of Sessions, online health coaching that works.


Growth is good. Really all it comes down to is how quickly you can sustainably grow. All product feature discussions, user surveys, conferences, blog posts – all need to be seen through the lens of ‘how does this help my company grow’.


I think the thing we’ve done really well is always asking our users questions. We have been really comfortable from day one just ringing people and asking them why certain things didn’t work or how they experienced changes to the product. It seems obvious but almost nobody does it. It’s easier to send a survey and sit back and tally the responses, but it’s almost never as valuable.


The night before Rock Health Demo Day we lost all the data in our database and we had to restore it line by line. We were up all night doing it. I remember the sense of dread, just thinking – we’re toast.

That week, the feedback on our pitch had been constantly mediocre – everyone was saying it was flat…

I remember at 5am that morning, going out into the kitchen with the morning light streaming in and taking a deep breath and just deciding to give the pitch another go with everything I had.

Something clicked and for ...

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