Roost Is The Marketing Platform Publishers Can’t Ignore

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In the last few months, DailyTekk has amassed thousands of new subscribers. No, not email subscribers. Not Twitter or Facebook followers. Roost subscribers. If you are a website owner you need to install Roost RIGHT NOW. You will thank me profusely. I promise.

Roost is a web push notification platform. You know those notifications you see on your smartphone’s lock screen every time you get an email or an app wants to get your attention? Those are mobile push notifications. And they do a great job of sucking you into apps.

Roost does exactly that—but in the browser. You’ve probably seen a site that is using Roost already. A small box appears the first time you visit a site with Roost installed that asks if you’d like to receive a notification each time the site you have visited publishes a new story. Some sites allow you to subscribe to a certain category: like sports, tech or politics.

Then, when said site published a new article: boom, a notification appears in the top right of the screen (at least on a Mac, which I use and have seen Roost in action on). Roost has been working with Safari for quite awhile now and will soon work with Chrome.

If you own a website and are looking for an easy way to increase page views and attract ...

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