Flipboard is one of my favorite, most-used apps. The reason is simple: it keeps me informed. But until very recently, I had only been using Flipboard to read content. I was really missing out on 50% of the experience and many of the benefits. What changed? I merely began organizing content in my main feed into magazines I created and people began following them (and me).
I’ve learned very quickly that Flipboard is one of the easiest social networks to gain followers on—without paying a dime for advertising. I’ve only been flipping content into my own magazines for a couple of months and I’m already getting somewhere around 75 followers per week. That means that within a year I will probably end up with at least 3,600 followers on Flipboard! By contrast, it’s taken me about 3 years to reach an equivalent number of followers on Twitter. That’s pretty impressive.
And I want to get as many Flipboard followers as I possibly can. In fact, for the moment at least, I’d rather get a new Flipboard follower than a new Twitter follower or Facebook fan. The reason is simple: Flipboard is driving more and more traffic to my site. I’d call Flipboard a content marketer’s dream come true.