Starting—and maintaining—a healthy business is very tough. I would know; I’m a business owner. It takes so much more than a great idea for a business to flourish; perseverance, a great team, the right equipment, partnerships and service providers—not to mention a host of additional factors—all come into play. One of the most important factors, though, (if not the most import factor) is money. Money is the lifeblood of a business—without it, you’re on the street or working for someone else. But for most founders and smb owners, funding a new venture is a necessary, but energy-sapping, distraction. They need it, but they don’t want to do it.
Funding a business can take many forms. Founders can raise money from friends and family, professional investors, the general public via crowdfunding and even themselves. The Google founders famously funded their startup with credit card debt. Of course there’s always bootstrapping, but as you’ve heard, it really does take money to make money (99% of the time). Finally, there’s always the option of getting a business loan.
But getting a business loan can be tricky—if not downright painful. Many banks will deny entrepreneurs for various reasons and it can take a lot of searching (and time, which entrepreneurs are always short on) to find a bank willing to lend to you.
And that’s when a service like ...