Had Apple Been Named Banana, Would It’ve Been As Successful? Seriously…


Apple Computer, Inc., humbly founded in 1976, now ranks twelfth on the 2015 list of the world’s biggest public companies (compiled by Forbes). But naming a company after a piece of fruit is actually pretty strange.

In fact it begs the question: how has the company’s name affected it’s success? More specifically, did blind luck, relentless ambition and/or prudent planning impact the way Apple’s name influenced the company’s accomplishments, fortune and, importantly, it’s image? Even more specifically, would (or could) Apple still be adored by hordes of fans if it had been named after another type of fruit, like, say, a banana? No, really. Would Banana Computer, Inc. have been as successful and as cool as Apple Computer, Inc.?

On the surface these questions might be easily dismissed as trivial, but if you dig a bit deeper they are actually quite interesting (not to mention kind of fun to think about). Perhaps thinking them over may change the perspective of entrepreneurs struggling with the task of choosing a name for their company.

Next stop? Rabbit hole.

Comparing Apples To Bananas…

My gut reaction is that a company named Banana would never become famous enough to make a dent in the universe. But, and this is a big but (because I like big buts and I cannot lie), what if we weren’t talking about ...

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