I thought it would be interesting to open up some of our audience statistics and demographics info to the wider world today. If you’re wondering what type of people look to DailyTekk for not only technology news but purchasing advice, here are some interesting insights pulled from our Twitter Analytics (powered at least in part by Datalogix).
- 87% are interested in technology and tech news.
- 79% are interested in business news and general info.
- 64% prefer to buy from premium brands.
- 22% have a net worth between $100,000-$1,000,000.
- 51% are married.
- 72% own homes.
- 63% are male, 37% female.
- 67% own iOS devices, 57% own Android devices.
Of course this information is particularly useful and relevant to potential advertisers looking to reach technology-centric consumers, primarily in the United States. From the data above it’s obvious that DailyTekk readers/viewers have a huge appetite for all things tech related, are up-to-date on what’s happening in the world around them, enjoy top-of-the-line and luxury tech products, have some significant spending power and are very mobile oriented.
Of course these insights pertain specifically to our Twitter audience where we are followed by such influential accounts as @AmericanExpress, @Taye_Diggs and @Mental_Floss. But this clearly represents a useful cross-section of our much larger audience as a whole.
From September 2014 to September 2015, DailyTekk grew an astounding 258% to nearly 3 ...