The Quest To Understanding Mobile Content Consumption


Kimberly Grimms is a futurist and a blogger who spends most of her time monitoring social behavior in search for new consumer and trends. 

People access more media and information now than they otherwise would because of mobile devices. They do more of everything — read news, listen to music, watch videos, chat with friends, shop, play games, etc. They do these things while waiting for a bus, riding a train, eating, working, stuck in traffic, or walking. This generation has clearly mastered the art of multitasking. It is sometimes amazing how one can post a photo on social media while crossing the street (which is of course very dangerous).

Mobile content consumption has skyrocketed over the popularity of smartphones. A 2014 report from Millennial Media and comScore reveals that 44% of online content is now consumed via smartphones, 12% on tablets, and 44% on desktop computers. What’s more is mobile isn’t just an option now, it’s the popular choice. In 2013, mobile-only users grew nine times faster, while desktop users decreased by 45%. This trend led to the boost in the mobile-only content marketing strategy as opposed to the mobile-first technique. Although cross-platform consumption is still the norm, mobile is clearly leading the pack. This is why understanding the process of mobile content consumption and the consumers’ behavior should be a primary concern ...

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