Kingpins of Virtual Reality


Editor’s note: this is a guest post by Li Huang.

The rise of the Virtual empire

Oculus Rift. Sony Morpheus. Valve/HTC Vive. It’s no love triangle, but each of these three competitors seek to crown themselves king of the virtual reality market all the while studying the other two with jealous fervor. Who will win out in the end?

Enter the Bermuda Triangle of virtual reality, where it’s not ships and planes that get lost in the fog but consumer decisions. The struggle between the three giants to seal buyer loyalty resembles a swim through the sea of apps amidst the Android-Apple rivalry. What primarily distinguishes virtual reality from other industries is its revolutionary perspective and fresh footprint in the market, making its future nebulous. Will these three be the future Nintendo, Sony, and Microsoft of VR or will some of them whither, making space for new competitors or a monopoly? In all the static of this VR Bermuda Triangle, which would be the best investment? Oculus? Sony? Or Valve/HTC?

Oculus Rift

Oculus is the forefather of VR. It is the pioneer that cleared marshes and paved the way for VR as it is today. Think of it the Rift to VR as Elvis was to rock n’ roll or The Beatles to boyband inspiration. In fact, the words “virtual reality” are so readily paired ...

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