“start A FIRE” is the best way to share links on social media (hint: free website traffic)

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If you’re in charge of social media management for your company there’s a new must-use tool that will help you drive more traffic and brand awareness called start A FIRE. When you share a link, start A FIRE adds your branding to the click-through/tap-through so that when a person consumes the links you share they’ll see that you were the source. It’s a great way to get not only your logo — but your most important content — in front of people.

That’s because start A FIRE not only promotes your logo/brand when a follower of yours clicks on a link, but it gives you the chance to promote other links above that branding. This is a pretty exciting development. As a publisher, I definitely have content I’m looking to promote (whether it’s new articles or articles that have already proven they can gain traction) and if possible, I’d rather not have to pay to do so. For the moment, it’s completely free to append a couple of links you’d like to promote to your shared URLs using start A FIRE which is AWESOME.

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Here’s a sample of what your start A FIRE badge looks like — and the two allowed promoted posts on top.

What makes start A FIRE even better, though, is Buffer integration. So many people use Buffer to schedule social ...

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