If you’re a regular reader of DailyTekk, you know I love Frank & Oak. I don’t hand out labels like “the best men’s fashion brand on the planet” without merit; that is truly how I feel about the company. Now, for me to say that, I obviously think their style is on-point. And, as I mentioned in a recent review, the clothes are as comfortable as it gets. But that’s just scratching the surface of what makes the experience of buying and wearing Frank & Oak apparel so great. There are actually three really good reasons why all guys should love Frank & Oak as much as I do, and here they are.
Guys Are Too Lazy To Shop For Clothes Proactively
Shopping for clothes might be the bane of most men’s existence. It’s not that we don’t like wearing awesome new clothes — it’s finding them that makes us drag our feet (until our favorite shirts have more holes than swiss cheese and our favorite pants and shorts have more flyaway strings than an orchestra on a plane). As a species, the human male typically only shops for clothes in an emergency situation or when our hand is forced.
It’s precisely that laziness that makes us long for a shortcut; some magical way of getting clothes we really like with zero effort. It’s that same laziness that will make every guy in the world jump up in the air and kick their heels together when they find out that that shortcut actually exists.
That shortcut is called The Hunt Club and it works like this:
- Answer a few simple questions.
- Have a personal Style Advisor select five items that match your taste and budget.
- Enjoy free shipping (and kick your heels together again if you’d like).
- Pay for the items you keep.
- Send items you don’t want back (for free).
- Think to yourself, “This is the life.”
Seriously, there isn’t an easier method of getting clothes you’ll love delivered to you.
Guys Need An Easy Way To Keep Their Style Fresh
When it comes to first world problems, what’s worse than a closet full of moldy fashion? The majority of dudes latch onto a style they liked at a given point in their past and run with it (like marathon-style). There are a lot of reasons. I’ve already mentioned laziness, but it doesn’t stop there.
Sometimes we just don’t know we’re out of date or we start feeling rebellious and think “I’m locking things down this year. I’m a slave to no trend!” That’s the wrong kind of thing to take a stand on… for the sake of your family and friends, don’t become an Old Dad trying to relive the glory days. Of course budgets can sometimes cramp our fashion plans, but it doesn’t take filling a closet the size of an airplane hangar to look good. A few solid workhorse pieces that you can mix and match can go a long way toward improving your outlook on life (not to mention the way people perceive you when you pop onto the scene).
But Frank & Oak has the cure so you can set your style on autopilot without having to worry about crashing and burning. Every month the company explodes onto the Internet with a brand new collection. Every. Month. So basically you can just get your Frank & Oak on and rest easy.
Guys Need A Trustworthy Style Template
This is a big deal. Guys copy the clothing choices they see around them. Whether that means outfits seen on friends or TV or some rando sitting at the next table in a restaurant. The problem is, those people may not be worthy style mentors. But don’t give up. There is hope.
Frank & Oak has two awesome resources guys can use like a fashion barometer: an insanely great blog and an awesome biannual magazine. Both will keep you up to date and give you a good sense for what’s new. Plus, you can pick up some awesome tips and see what drives interesting people to succeed. It’s inspiration for your style and your soul.
What’s the moral of this post? If you want your wife or girlfriend to look at you and approve in the same way your mouth starts to water when you see the perfect burger sitting in front of you (or veggie burger in my case — that’s right), head over to Frank & Oak. Okay, maybe that was a little too Old Spice commercial. But seriously. Do it. Do it now.
Note: Frank & Oak commissioned this post but the content and opinions expressed are that of DailyTekk