Editor’s note: This is a guest post by James T. Noble, whose goal is to make small businesses bigger. He’s worked with some of the world’s largest brands and companies to market their products and services online – including Disney, Microsoft, 20th Century Fox, Virgin, Coca Cola, MTV and many others.
Creative thinking is important to business success. Actually that’s an understatement… it’s VITAL to business success. Especially in small business where we’re constantly having to find ways to stay adaptive, innovative and ahead of the game. Creativity = innovation. Innovation = progress. Progress = business. Thinking creatively means being willing to think beyond limitations and envision endless possibilities. In short, creativity enriches your business– and your life.
But so many entrepreneurs find creative thinking a BIG problem. It’s not that they’re dumb or boring, it’s just that creative thinking requires a different mindset to the one most of us use for business.
I’ve delved into the depths of the business mind – and it’s dark. I’ve discovered 5 of the BIGGEST blocks entrepreneurs face when trying to achieve successful creative thinking – so read on and I will enlighten you on how to overcome them:
Problems and tasks can be daunting and it’s easy to feel swamped – but it’s true that the reaction to a problem is often a bigger problem than the problem itself. Not dealing with things most often just makes the problem bigger, and then it becomes a big scary problem that you think you’re NEVER going to overcome. And then what happens? Brain freeze. Your creative mind goes as dry as the Gobi – and that really is a disaster.
Try to see it differently. A difficult problem or task is an opportunity. It’s a challenge that’s going to inspire you and develop your skills. Just think of the amazing sense of achievement you’ll have once you achieve your goal! Tackle any problems head on and relish them – it will not only unblock your creativity, it will build your confidence and make you feel all warm and fuzzy too.
Thinking You Aren’t Creative
Oh c’mon now, stop that. Humankind is inherently creative, but we don’t always open ourselves up to the creative flow – instead we commonly build constructs that limit and deny our creativity. Telling yourself you aren’t creative is a self-fulfilling prophecy. Once you realise that actually you ...